There was the 1986 Ford Taurus, Motor Trend Car of the Year and pioneer of the modern jellybean sedan. In the subsequent 22 years, leading-edge styling and modern technology were overcome by Hertz-lot anonymity.
With a big push from CEO Alan Mulally, the 2010 Taurus has been redesigned to target aspirational buyers once again. Families go elsewhere for their utilitarian transport these days -- mostly to crossover sport/utilities. The new Taurus looks longer, lower, and wider, because it is lower, at least, and its styling borrows side surfacing from the rear-drive Interceptor concept, which proved too costly for Ford to build in these trying times. Overhangs are shorter than the Lincoln MKS's. Like the '10 Fusion, the new Taurus mixes the North American three-bar grille design with Ford of Europe's three-trapezoid lower fascia.
Inside, the dash borrows the Mustang's dual-binnacle look, with the optional navigation's screen between the binnacles. A high-center console enhances the personal cockpit feel. Materials, textures, and sheen, at least on the show car, set a new standard for Ford sedans.
With a big push from CEO Alan Mulally, the 2010 Taurus has been redesigned to target aspirational buyers once again. Families go elsewhere for their utilitarian transport these days -- mostly to crossover sport/utilities. The new Taurus looks longer, lower, and wider, because it is lower, at least, and its styling borrows side surfacing from the rear-drive Interceptor concept, which proved too costly for Ford to build in these trying times. Overhangs are shorter than the Lincoln MKS's. Like the '10 Fusion, the new Taurus mixes the North American three-bar grille design with Ford of Europe's three-trapezoid lower fascia.
Inside, the dash borrows the Mustang's dual-binnacle look, with the optional navigation's screen between the binnacles. A high-center console enhances the personal cockpit feel. Materials, textures, and sheen, at least on the show car, set a new standard for Ford sedans.
2010 ford taurus |
2010 ford taurus
2010 ford taurus
2010 ford taurus
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